What is corporate video and why do you need it?;
The corporate video is one of the most effective ways to communicate your business message to your audience. It allows you to show who you are, what you offer and why someone should choose you. Video combines image, sound and motion to makes your brand more attractive and create a strong impression on your customers.
If you are an entrepreneur looking to boost the corporate identity and stand out from the competition, then corporate video is essential. A well-designed video can present your business with consistency and professionalism, helping you to build trust with customers and to increase awareness of your brand.
The power of corporate video lies in its ability to transmits emotion and to attracts interest of your customers in seconds. By investing in a professional video, you're one step closer to boosting the brand your business and increase your influence in the market.
❓ Discover how a corporate video can help your brand here.
How corporate video enhances your brand
The corporate video is one of the most dynamic tools that a company can use to increase the visibility and strengthen the brand of. It ensures the effective communication of the company's identity to its customers, while offering a more human and personal approach. Statistics confirm the importance of video in branding, showing how this content can deliver significant results.
According to a recent survey, the 86% of the business uses video as a key marketing tool and of these the 93% states that the video has helped them to increase the brand awareness (source: HubSpot). Still, the 66% consumer 66% say they prefer to watch a video to learn more about a product or service (source: Wyzowl).
- Creates awareness (Brand Awareness)
A well-designed corporate video can increase the visibility of your business faster than any other medium. Videos that showcase your business through visual and audio stimuli create a powerful image in the viewers' memory. According to statistics, the 85% of business using videos have seen a significant increase in the visibility of their brand (source: Biteable).
- Builds trust with the public
Video is the medium that can create the most genuine and transparent communication with your audience. Your audience will feel like they know your business better as they will see how it operates, what values it stands for and the people behind it. The 57% consumer 57% states that businesses that use video are more trustworthy (source: Wyzowl).
- It sets your business apart from the competition
In a world full of information, the corporate video can help you stand out. Creating a unique video allows your business to differentiate itself from competitors by highlighting its unique features and vision. According to Vidyard. 53% of business who use video believe that videos make them stand out from the competition (source: Vidyard).
- Improves the relationship with customers
A well-structured video is not just about promoting products and services - it's a way to create powerful relations with customers Your. By showing the human side of your business, your customers will feel closer to you and will be more likely to trust you. The 74% of viewers prefer to watch videos that create an emotional connection to the business (source: HubSpot).
❓ See how corporate video can increase your brand awareness here.
| Statistic | Percentage | Source : | Description | Result | Importance |
|---|---|---|---|---|---|
| Businesses using video as a marketing tool | 86% | HubSpot | Businesses that use video as a primary marketing tool. | Increasing the use of video in marketing | Very high |
| Companies that believe that video has increased their brand awareness | 93% | HubSpot | Companies that say that video has increased their brand awareness. | Improving brand awareness | Very high |
| Consumers who prefer video to learn about products or services | 66% | Vyzovl | Consumers who prefer to watch videos to learn about products. | Consumer preference for video | High |
| Businesses that are seeing an increase in brand awareness through video | 85% | Biteable | Businesses that are seeing a significant increase in video awareness. | Increased visibility due to video | Very high |
| Consumers who find businesses using video more trustworthy | 57% | Vyzovl | Consumers who find businesses that use video more trustworthy. | Increasing consumer confidence | High |
| Businesses that believe video makes them stand out from the competition | 53% | Vidyard | Businesses that believe video allows them to stand out from the competition. | Differentiation from competitors | High |
| Viewers who prefer videos that create an emotional connection with the business | 74% | HubSpot | Viewers who prefer videos that create an emotional connection to the business. | Strengthening the emotional bond with customers | Very high |
Step-by-step guide: How to create the perfect corporate video
Here's a list of 10 key steps to help you create a successful corporate video. After we list the bullets, we'll break them down to help you understand the process.
- Define your business objectives.
- Define your target audience.
- Create a convincing scenario.
- Set the duration of the video.
- Choose the right tone and style.
- Use professional equipment and techniques.
- Hire a professional director/producer.
- Create powerful visual images and graphics.
- Add appropriate music and sound effects.
- Promote the video to the appropriate channels.
Set your business goals
Before you start, you need to define what you want to achieve with the video. You are aiming to increase visibility of the brand, in building trust or in promoting a new product? Define these goals to guide the entire process.Define your target audience
Who will be the viewers of the video? By knowing your audience, you will be able to create a message that meets their needs and interests.Create a convincing scenario
The script is the heart of the video. It should be clear, short and include an emotional connection with your audience.Set the duration of the video
The length of the video should be long enough to get your message across, but without tiring the audience. Consider the average viewing duration for each platform.Choose the right tone and style
The style of the video should represent the your corporate identity and responsive to your audience. Is it more serious, entertaining or educational?;Use professional equipment and techniques
Quality equipment makes the difference in the production of a professional video. Make sure you use high-resolution cameras, good lighting and quality sound.Hire a professional director/producer
Experts in the field of video production can turn your ideas into an attractive and well-made result. A professional director or producer will ensure that the video has a professional structure and flow.Create powerful visual images and graphics
Visual images are the first thing your audience will notice. Invest in Graphics and visual effects that support your message and enhance the viewer's experience.Add appropriate music and sound effects
Music can create emotion and reinforce the message of the video. Choose the right music and add sound effects that will make your video more vibrant.Promote the video to the appropriate channels
After producing the video, you need to promote it to the right channels. Use social media, your website, and other platforms like YouTube to reach your audience.
This step-by-step guide ensures that you will have a video that will highlight the brand in the best possible way. If everything is as you want it to be, let me know so we can continue.
❓ See how Darc Productions can help you create the perfect corporate video here.
Statistics on corporate video
The effect of the corporate video in the development and strategy of the branding is documented in various surveys and studies. Let's examine the most recent statistics that prove the power of video as a marketing tool.
Statistics on the use of corporate video in Greece
In Greece, the use of corporate video is experiencing continuous growth. Research of IAB Hellas (2023) states that the 60% of Greek enterprises has already integrated corporate video into its communication strategy. Of these, the 72% states that it has observed an increase in visibility of their brand within a year of using video.
Global Corporate Video Usage Statistics
On a global scale, the corporate video is considered an integral part of the marketing strategy. According to the Vyzovl (2023), the 91% business who use video recognise that it is the most effective means of strengthening brand awareness. Also, the 82% of marketers states that the video increases the customer confidence to the company.
Research and Studies on branding through corporate video
International studies reveal that the 80% consumer 80% consider corporate video as one of the key factors in making a purchase decision (source: Forbes Insights, 2023). In addition, according to the demand metric, companies that use video are seeing an increase 75% in total sales them, which proves its commercial value.
Table of Statistics
| Statistic | Percentage | Source : | Description | Result | Importance |
|---|---|---|---|---|---|
| Greek companies using corporate video | 60% | IAB Hellas (2023) | Companies in Greece that have integrated corporate video into their strategy. | Increase the use of corporate video | High |
| Businesses that reported an increase in awareness through video | 72% | IAB Hellas (2023) | Greek companies that have noticed an increase in visibility within one year. | Increase brand awareness | Very high |
| Businesses worldwide that see video as the most effective tool | 91% | Wyzowl (2023) | Global companies that see video as the best tool for brand awareness. | Improve visibility through video | Very high |
| Consumers relying on video for purchase decisions | 80% | Forbes Insights | Consumers who make purchase decisions influenced by corporate videos. | Influence on the buying process | Very high |
| Businesses that increased their sales due to video | 75% | demand metric | Companies that have noticed an increase in sales after adopting corporate video. | Increase in sales | Very high |
| Companies that say video increases customer trust | 82% | Wyzowl (2023) | Businesses that have observed an improvement in customer trust through video. | Strengthening customer confidence | High |
| Percentage of businesses using video for sales and presentation | 67% | HubSpot (2023) | Businesses using video for the sales and presentation process. | Improving sales communication | High |
Table of Statistics (Greece vs World)
| Country | Use of Corporate Video | Increase in Recognition | Increase in Sales | Strengthening Trust |
|---|---|---|---|---|
| Greece | 60% | 72% | – | – |
| Worldwide | 91% | 82% | 75% | 82% |
This new approach to statistics reflects the impact of the corporate video both locally and internationally.
❓ Learn more about the power of corporate video to grow your brand here.
Tips & Best Practices for using corporate videos
The corporate video is one of the most effective tools for strengthening the brand and the corporate identity. By applying best practices, you can harness the full potential of video and improve the results of your communication strategies.
1. Define the purpose of the video
Before you start production, it is necessary to clearly define the goal of the video. Do you want to increase awareness of your brand, introduce a new product or strengthen your relationship with customers? Proper goal setting will guide the entire creative process.
2. Targeting the right audience
The success of a video depends largely on how well it targets the video. Public his. If you know exactly who your viewers are and what they expect, you can tailor the content in a way that will attract and keep them engaged.
3. Create engaging content
An attractive scenario is the basis for a successful corporate video. It must tell a story that will capture the interest of the audience and clearly present the value of your business. Use emotional elements to create a strong connection.
4. Keep the video short and to the point
The duration of the video is critical. The ideal duration for a corporate video is usually 1-2 minutes, as the short and concise presentation of the message keeps the audience's interest.
5. Invest in production quality
Η production quality plays a key role in the overall image of your video. Ensure that you use the right equipment, such as high-resolution cameras and good lighting, to give viewers a professional experience.
6. Use appropriate visual effects and graphics
The visual effects and the Graphics can add value to the video, if used in moderation. They help communicate difficult concepts and make the video more impactful, but they should not distract from the main message.
7. Add emotional value
Viewers connect more with videos that provoke emotion. Whether it's enthusiasm or a sense of confidence, adding emotional value can make your video more memorable and effective.
8. Customize the video on the promotion platforms
The content of the video must be adapted to the platform on which it will be published. For example, a video on social media should be short and attractive from the first seconds, while in the YouTube you can further analyse your message.
9. Promote the video to the appropriate channels
Promoting the video is as important as producing it. Use the social media, your website, but also email marketing and advertising campaigns to reach your audience. Choose the channels your audience uses the most.
10. Measure the success of the video
The measurement of success of the video will give you information on what works and what doesn't. Use analytical tools to see how effective your videos were in terms of views, interaction and performance.
❓ Discover more best practices for corporate video production here.
With these best practices, you'll be able to create a video that not only enhances the corporate identity but also provides real value to your audience.
Frequently asked questions about corporate video and branding
Here are the answers to some of the most frequently asked questions about creation corporate video and how they can enhance the brand of your business.
1. How can a corporate video enhance my brand?;
A corporate video can enhance your brand by presenting your business in a professional and engaging way. This helps to improve the visibility of the brand and building trust with your audience.
2. What is the ideal duration for a corporate video?;
The ideal duration for a corporate video is approximately 1-2 minutes. This duration allows you to get your message across without tiring the audience. For more detailed videos, such as product presentations, the duration can be increased.
3. What is the best platform to promote my corporate video?;
The best platforms depend on your target audience. The YouTube, the LinkedIn, and the social media such as Facebook and the Instagram are ideal for promoting corporate videos.
4. How much does it cost to produce a corporate video?;
Production costs depend on many factors such as duration, complexity, and the equipment used. A basic video can cost from 500 to 1,500 euros, while more sophisticated productions may cost more.
5. How can I make my video more attractive?;
To make your video more appealing, you need to create a video that is strong scenario that connects with your audience. Use high quality images, appropriate music and graphics to enhance your message.
6. How can I measure the performance of my video?;
Use tools such as the YouTube Analytics and the Facebook Insights to measure the performance of your video. Look at the views, interactions and watch time data to evaluate its success.
7. Does my video need to be professionally produced?;
A professionally made video adds prestige to your business. The quality of the image, sound and overall production affect the impression the video will leave on your audience.
8. What kind of videos are most effective for my brand?;
The most effective videos are those that highlight the your corporate identity. Corporate video presentations, testimonials and short informative product presentations are usually the most effective.
9. Can corporate video increase my sales?;
Yes, corporate video can increase your sales. The 80% consumer 80% say they are more likely to buy a product or service after watching a video (source: Forbes).
10. How often should I create corporate videos?;
The frequency of creation depends on your goals. Ideally, you should post new videos regularly to keep the attention of the audience and enhance the visibility of your brand.
❓ Learn more about the power of corporate video in branding here.
What Darc Productions can do for you in branding through corporate videos
Η Darc Productions specializes in the creation of professional corporate video that enhance the visibility and the corporate identity of businesses. With the help of our experienced professionals, your business will get the right video that will showcase your values and products in the most effective way.
How we can help you:
Planning and strategy: Together with you, we will create a action plan for the video that will meet your goals, whether it's to increase the visibility or to promote a new product.
High quality production: We use the latest equipment and production techniques to ensure that your video has professional picture and sound quality.
Creative content: We undertake the creation of a script that will connect with your audience, making your business stand out from the competition.
Professional directing and editing: The director and our team will ensure that every scene of the video is perfectly executed, while the editing will bring the final result to a high aesthetic level.
Adaptation for multiple platforms: We create videos that are ready to be published on platforms such as YouTube, the LinkedIn, and the social media, tailored to the needs of your audience.
Analysis and improvement: After the video is released, we analyse the data to improve your future videos and increase their effectiveness.
Why choose Darc Productions?;
With many years of experience in the field of corporate video and a team of experts committed to quality, Darc Productions can create a video that will not only enhance your brand but also provide real value to your audience. Our goal is to help you communicate your message in an effective and engaging way, increasing visibility and the loyalty of your customers.
📞 Contact Darc Productions to ask anything you want about corporate video and brand enhancement: https://DARC-productions.com.
We are ready to discuss your needs and help you create a video that will make a difference.
